Reactive Roles

Lemme says that changing health-related concerns and the pursuit by baby boomers of a higher quality of life have made consumers demand valid, scientifically substantiated technologies.

“We definitely see a shift in the market, not only to the increasing population of interest, but we are seeing a much more knowledgeable or scrutinizing population that’s trying to discern the junk from the real thing,” he says. “People are starting to take personal responsibility for the stewardship of health,” he adds. “I think clearly people are trying to play a more proactive (role with) health instead for a more reactive role to sickness and disease.”

Giving the Answers

Steve Lemme says Mannatech’s consumer base is “looking for options for current health challenges for a higher quality of life in the pursuit of wellness objectives.” He notes that this includes age groups ranging from children to senior citizens. He explains that Mannatech's products are typically more attractive to senior and baby boomers, “because they are seeking answers and pursuing a higher quality of life, and are interested in vitality, anti-aging (and) wellness.” The company also finds itself serving parents who seek to improve the quality of life for children with compromised health. In addition, Mannatech looks to serve parents concerned about children’s nutrition.